More Amazon Prime Benefits?
Did you know that Amazon handles 50 percent of all online purchases? Amazon Prime is the foundation of the e-commerce giant’s success. A Prime membership locks in customer loyalty with the promise of fast and free shipping for many items. But the list of other Prime perks is long and just got longer. Here is what's new with Amazon Prime...
Amazon Prime Benefits Keep Getting Better
It's true that Prime members spend more money per visit than other shoppers on Amazon. Where are you going to shop after paying $119 for a year’s worth of Prime? CEO Jeff Bezos announced in April 2018 that Amazon has over 100 million Prime subscribers worldwide, so apparently lots of people find it worthwhile. (I did the math -- that US$12 billion in revenue just from Prime subscriptions.)
Prime membership has grown faster than dandelions in the Spring! Research firm Prosper Insights & Analytics finds that in the five years ending August, 2018, Prime membership among all U. S. consumers jumped from under 20% to almost 43%. But that metric has faltered in recent months, from a peak of 47.8% in April. The drop is likely due to the $20 increase in the price of the annual fee for Prime that took effect in May.
But when Prime stumbles, so does Amazon’s stock price, and something gets done to boost Prime’s appeal. The most popular Prime perks have been free two-day shipping, video streaming, and a free e-book every month. (See the complete list of over two dozen Prime benefits.)
New benefits added to Prime this year include even faster shipping with free one-day and even same-day delivery, exclusive savings at Whole Foods Markets, more free content on Prime Video and Prime Music, the Prime Wardrobe service, and some other fun stuff. Let's take a look at the newest perks for Prime members.
Free Same-Day and One-Day Delivery are now available in 8,000 U. S. cities. You can check to see if it covers your ZIP Code here. Prime Now 2-hour delivery is only available in 30 Whole Foods cities.
Amazon now has a highly visible presence in Whole Foods, the fancy grocery store chain that Amazon bought on August 28, 2017. This includes Amazon store-within-store sections and checkout lanes where Prime members get VIP treatment. Discounts of 10% on hundreds of Whole Foods grocery items plus a continual stream of deeper promotional discounts keep Prime members feeling special. Two-hour delivery is available in many cities. Bananas are still $0.69 a pound, though.
Prime Wardrobe lets members order up to five apparel items at once, try them on at home for up to seven days, and keep only what fits perfectly. Returns are as free as shipping.
The Amazon Key In-Car and In-Home Delivery option looks sketchy but some forward-thinking consumers seem to like it. Prime members buy a specific smart lock and allow Amazon drivers to enter their homes or cars to leave packages in secure places. I read of one guy who remotely opened his garage door so an Amazon driver could put a package in his car’s trunk, then close up the garage.
Amazon Fresh includes meal kits containing all ingredients needed for a gourmet meal you cook at home. Fresh groceries delivered to your door for free!
The Prime Video streaming service has added exclusive content including Jack Ryan, The Big Sick, The Marvelous Mrs. Maisel, The Romanoffs and the new season of Sneaky Pete (new season), all at no extra cost. Meanwhile, cable companies are raising prices again. (We started watching Sneaky Pete because we found out it was filmed at a farm just down the road from our house! If you love thrillers with heart-pounding endings, this is a good pick.)
Prime Music welcomed Alexa, who can find just the tunes you want among the 2 million curated songs available. These are not bootlegged YouTube copies of garage bands, but fully licensed studio-quality recordings.
Prime Photos is now Amazon Photos. Unlike Google, which trades you unlimited free stoage in exchange for compressing your images, Amazon Photo leaves them in their original sizes. Unlimited photo storage comes with 5 GB of video storage, too. With Alexa, you can use your voice to launch music or videos on an Amazon Fire Stick or Echo Show smart display.
That’s just what’s new in 2018. And did you know that Amazon offers discounts on Prime membership to students and low-income folks who are receiving Medicaid or SNAP (food stamp) benefits? The student rate is $59/year vs. $119. Low-income memberships are $5.99 per month; proof of eligibility in the form of a government-issued benefits card can be uploaded.
Are you a Prime member? Do you use it for anything besides free 2-day shipping? Your thoughts on this topic are welcome. Post your comment or question below...
This article was posted by Bob Rankin on 13 Nov 2018
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Article information: AskBobRankin -- More Amazon Prime Benefits? (Posted: 13 Nov 2018)
Copyright © 2005 - Bob Rankin - All Rights Reserved