Smishing ALERT: What you need to know and do

What is Smishing?

“Smishing” stands for “SMS phishing.” It’s a social-engineering technique that relies on text messages to dupe users into taking actions that reveal their sensitive personal information, or lure them to a rogue website that will trick them into handing over a credit card, or sneakily infect their phones with malware. Scammers send these fake texts that appear to come from trusted organizations. Commonly spoofed in these attacks are banks, delivery services, and well-known tech companies.

One report I saw said that Amazon customers are targeted in about 38% of all smishing attempts, imitating that company's frequent order and shipping updates. Apple, Google, PayPal, Facebook, Walmart and major banks are among others often mentioned in smishing messages. To be clear, none of these companies are sending the offending texts.

A smishing message includes the usual elements of a scam: the false appearance of a trusted sender; a message designed to grab your attention; and an urgent call to action that promises a reward or a solution to a problem. You’ll have much bigger, real problems if you perform the suggested action. Here's how a typical smishing scam goes down.

Ding! A text message arrives unexpectedly. The action requested may be a voice phone call to “account services” at your bank. It may be a demand that you click a link apparently leading to Amazon, FedEx, or another large company that most people know and trust. A smishing text might urge you to “reset a password,” “track a missed delivery,” or “claim a prize". Messages may claim there’s an urgent tax payment needed. Less often, it’s a request for a reply that leads to a text message dialogue with a scammer, or an automated bot that seems to be a person.

Whatever the action is, it leads to subtle requests for more and more information: Social Security Numbers, addresses, credit/debit card info, login credentials, etc. These are things that no legitimate company will ever ask you to provide or “verify” via text message, email, or over the phone.

Smishing has been around for many years, but recently there has been a surge of smishing attacks that has security experts sounding the alarm more loudly. There has been a significant surge in smishing attacks this year, with reported losses to these text message scams hitting $470 million in 2024, a fivefold increase since 2020. So it’s important to be extra cautious with SMS messages.

Scammers are moving away from roboCALLing to roboTEXTing, while refining their evil craft with more aggressive and effective pitches. The U.S. Federal Communications Commission (FCC) adopted rules to address the problem of scam texting in March of 2023, requiring mobile service providers to block robotext messages that are "highly likely to be illegal". They also introduced new regulations in 2024–2025 to impede SMS-based scams. Mobile carriers are required to block texts from flagged numbers and shut down senders who violate consent rules or send illegal messages. In addition, the Do-Not-Call protections have been extended to text messages, shielding users from unsolicited outreach if they’ve opted out.

Since tightening the rules, the FCC reports a 99% drop in auto warranty scam robocalls and an 88% decrease in student loan text scams. But more needs to be done, as the number of spam texts reached 19.2 billion in August 2025, averaging over 60 spam texts per person. (I think I got my share, how about you?)

One thing you can do reduce that number is to forward a spam text message to 7726 (SPAM). After sending, you may receive a reply from your mobile carrier asking for the phone number the spam text originated from. This reporting helps your service provider investigate and block malicious senders.

Why is Smishing a Growing Concern?

The response rate of email phishing has fallen considerably, as more users become aware of the telltale signs of phishing and refuse to take the bait. But many people still trust their phones, and are unaware of the techniques that scammers can use. Another factor is that people are often distracted and on the move when they receive a text, and may respond without thinking.

A smishing message might include a warning purportedly from your bank, informing you of an unauthorized purchase, or some other company telling you that your account was frozen due to fraudulent activity. Another common one is the "You just won a prize (or gift card)" message. These scams may encourage you to call a phone number. Don't -- instead call the company (with a phone number you know is correct) and report the message to their security department. Or just chuckle, and delete it.

Bogus text messages that appear to be from FedEx include a tracking number and a request to "set up delivery preferences" for a package that's en route. Of course there's a link to click, which takes the unsuspecting to a page that (drumroll, please...) informs them that they've won a fabulous prize! All you have to do is complete a survey, and pony up your credit card to cover the shipping fee. That's where things get worse.

Both FedEx and UPS do offer customers the option to sign up for text message alerts about packages they have sent or received. That's why this particular smishing scam has credibility at first glance. Recently I've gotten a couple of texts purporting to alert me to high-dollar purchases on Amazon, and advising me to click a link to confirm. It was easy enough to check my Amazon account to see that no such purchase was made.

There's also the "long con" smish to be aware of. Recently I've been getting unexpected texts from numbers I don't recognize that say something like "Hey, how are you?" or "I missed your call." After doing some research, I learned that responding to these messages will lead you down a path where the sender attempts to befriend you and over the course of days or week, the scam unfolds. It often takes the form of a romantic interest developing, followed by sad stories, requests for money, excuses for not meeting in person, etc. Don't engage with texts from unknown senders.

The cost of sending smishing messages is virtually zero, allowing more bad actors to get into the smishing game with ever-higher volumes of bogus messages. Some bad guys run SMS servers that they rent out to other bad guys, making smishing attacks as easy as writing a bogus message and clicking on a few options. These scam-as-a-service operators even provide bogus websites that look very much like those of familiar banks and other trusted companies.

There are no apps that detect smishing messages effectively. Verizon, AT&T and other mobile providers have the big-data advantage of seeing this flood of robotexts at the network level. With a bit of AI magic, it should be reasonably easy to identify and block the majority of them. Until that happens, it’s incumbent upon you to know the telltale signs of a scam and just refuse to go along with it. Never call a phone number in a text that purports to be your bank’s. Never click on a shortened URL in a text message; you have no idea where it will lead. Keep your mental guard up at all times.

If you're not sure who the sender of a text message is, my advice is to delete it and move on. Have you ever gotten a suspicious text message, or one that was just spam? Your thoughts on this topic are welcome. Post a comment or question below...