[RED ALERT] Would You Pay for YouTube?
I received an unexpected email from Google recently, asking me to “Try 3 months of YouTube Red for 99 cents.” My first reaction was, “Why would anyone pay anything for YouTube, regardless of its color?” I went delving for an answer to that question; here is what I found...
What is YouTube Red?
YouTube Red is a subscription-based streaming video service from YouTube. It promises more content of higher quality and interest, faster and without interruptions, and “no ads.” It also provides background and offline playback of YouTube videos on mobile devices, and ad-free music streaming.
The “no ads” part is the big attention-getter so far, in my opinion. But right away I wondered if the "higher quality" part of the offering might exclude Youtube classics such "Dumb Kid Falls Off Skateboard" and "Girl Throws Up on Rollercoaster." I couldn't find answer to that, but I did learn more about what YouTube Red does offer.
“Major content providers” have agreed to provide original content exclusively to YouTube Red subscribers, according to Google. Don’t expect Paramount, Universal, or other big Hollywood producers; we’re talking about major YouTube content producers such as PewDiePie, a Swedish comedian who has a following of nearly 45 million YouTube fans. He’s not for everyone, including me. Other original series and feature-length videos include titles such as “A Trip to Unicorn Island,” “I Am Tubuscus,” and “Bad Internet,” a comedy series about a future dystopian society caused by a BuzzFeed quiz.
Monthly subscription rates for YouTube Red are $9.99 for everyone except iOS device users, who are charged $12.99. That’s because YouTube Red for iOS is sold through the Apple App Store, as every app for iOS must be. Apple takes a 30% cut of Store sales, and Google is passing on that cost to iOS subscribers. Apple device owners are supposed to buy apps only through the App Store, but many buy YouTube Red directly from YouTube at the lower price.
Well, maybe not “many” are buying YouTube Red. Subscriptions have been offered only since October, 2015, but already Google feels it’s necessary to sweeten the deal. First, there’s the 3-months-for-99-cents offer that I received. Second, selected YouTube Red subscribers are receiving other emails offering them a free Chromecast streaming dongle. (retail price $35). I described the new Chromecast dongle in “Apple TV vs. Chromecast” last December.
Is Ad-Free YouTube Worth Paying For?
Who receives a Chromecast offer and how they are chosen are deep, dark secrets, for some reason. But even if you don’t win a Chromecast, less than a buck to test-drive YouTube Red is not much of a stumbling block.
Yet I still can’t bring myself to try YouTube Red. I have mass quantities of high-quality, commercial free video available to me already, more than I could consume in a dozen lifetimes. So far, I don’t see any compelling - or even mildly motivating - reason to subscribe to YouTube for $10 a month.
When I do get a hankering to watch "People Getting Hurt Doing Stupid Things" or relive the memory of "Cats Getting Scared by Cucumbers," I'll wait a few seconds for the ad to finish before the fun begins. I'm not saying there's nothing worth watching on YouTube. I've learned a lot by watching various "how to" and "do it yourself" videos. I'm just not that bothered by having to watch a quick sponsor message. Your streaming addiction may vary.
Will you try YouTube Red? Your thoughts on this topic are welcome. Post your comment or question below...
This article was posted by Bob Rankin on 23 Jun 2016
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Article information: AskBobRankin -- [RED ALERT] Would You Pay for YouTube? (Posted: 23 Jun 2016)
Copyright © 2005 - Bob Rankin - All Rights Reserved