[PINNED] Clowns, Snakes and Chainsaws
I knew a woman who started collecting figurines of clowns, just a couple of unique and beautiful pieces per years. Suddenly, everyone who knew her began giving her clowns for birthdays, holidays, and other occasions. Some were up to her discriminating tastes, most were kitsch. What does this have to do with Pinterest, the fun photo sharing website? A lot, actually! Read on to learn the basics of using Pinterest...
Getting Started On Pinterest
The same thing happened to another friend after he got two snakes. All the neighborhood kids brought the snakes, lizards, spiders, and other creepy-crawlies they found to “the snake guy, because he’ll know what to do with them.”
That’s the way Pinterest works. You post pictures of things you like for others to admire. The next thing you know, you’re up to your browser’s menu bar in pictures of things you like, including links to the sites from which they came. You may also end up with pictures you’d rather not have.
Pinterest is a “catalog of ideas,” according to its CEO, Ben Silbermann. It’s purpose is to inspire people to “go out and do that thing,” not just share pictures and opinions about them. Indeed, you will find plenty of Pinterest collections devoted to arts and crafts, cooking, fashion, home decor, and other interests. Many are linked to tutorials on how to do that thing, and the tutorials often cost money.
My point is that Pinterest can also be a business tool, not just a place for teenaged girls to post pictures of Justin Bieber (although a lot of that goes on). If you need a good chainsaw, you’ll find recommendations and links to suppliers on Pinterest. If you have something to sell, you can post it on Pinterest and people who are looking for it will find it.
Getting started on Pinterest is easy. Go to the site and register an account with your name, email address, and password. Create a profile of your interests so that Pinterest has an idea of what pictures to show you. Optionally, allow Pinterest to connect to your Facebook or Twitter account; that will make it easier to find friends, family members, brands, and others you may want to follow on Pinterest, and for people on those social media to find you.
Pinning and Re-pinning
Adding a picture - called “pinning a pin” - is as easy as uploading it or providing the website address for it. Then you can categorize it, add tags such as “chainsaw, tools, favorite movie” and comments that give context to the picture.
By default, Pinterest sends you email notifications whenever someone likes one of your pics, follows your Pinterest account, comments on one of your “pins” (something you added to Pinterest), or re-pins one of your pins to his/her Pinterest page. Leave all notifications on when you first start; it will give you feedback on how your pins are received. You can turn off each type of notification or all of them if they become overwhelming.
In the “Goodies” section of your Pinterest account management page, you’ll find the “Pin It Button,” a browser add-on that makes adding items to your Pinterest page one-click simple.
After installing the add-on, you can use it to add pictures found on Web sites; you can also upload pictures from offline storage.
Pins can be organized into various Collections for your interests. Access to Collections can be controlled so that anyone can view your Justin Bieber pics but only family can view your grandkids.
It’s good to interact with other people’s pins. Each like, comment, re-pin, etc., gives Pinterest a better idea what it should be recommending to you. Of course, you may end up seeing pics of chainsaws long after you buy one, but that is the limitation of such “behavioral analysis.” Stop commenting on chainsaws and they’ll soon go away.
I don't want you to think that Pinterest is all about clowns and chainsaws and Justin Beiber. In fact, the most popular topics on Pinterest are Food & Drink, Do-it-yourself & Crafts, and Home Decor. Women do make up about 80% of the Pinterest audience, but men are also actively posting about and searching for things related to Technology, Cars & Motorcycles, Humor and Sports.
Pinterest is a good way to find like-minded people, learn about a topic, attract resources for your hobbies, or find new customers for your business. Give it a try! Are you using Pinterest? Tell us how, in your comment below...
This article was posted by Bob Rankin on 1 Apr 2016
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Article information: AskBobRankin -- [PINNED] Clowns, Snakes and Chainsaws (Posted: 1 Apr 2016)
Copyright © 2005 - Bob Rankin - All Rights Reserved